Tag Archives: show us your goodness

Upstart Succeeds in Same Marketing Arena as Pepsi, JPMorgan Chase, Amex-NBC

When it comes to promoting not-for-profit causes and ideas that can change the world, not all companies have the mega marketing clout of the Pepsi Refresh Project, or the big-name recognition of the JPMorgan Chase $5-Million Charity Giveaway or American-Express-NBC “Shine-A-Light” campaign.

Upstart Succeeds in Same Marketing Arena as Pepsi, JPMorgan Chase, Amex-NBC

But with its “Show Us Your Goodness” charity contest, a feisty upstart snack-food maker is proving it too can play just as nimble in the marketing arena as the big guys by effectively using crowd-sourcing and social media as its tactic to connect with a whole new audience for its riceworks® brand of gourmet brown rice crisps.

The company is Snack Alliance Inc., and in less than four months, the snack maker has found success with its philanthropic campaign that invites consumers to nominate, vote and then spread the word for their favorite charitable causes. More than 2600 entries were received during the nomination period and the winning semi-finalist charities now have a chance to share $60,000 in prize money funding.

Forget the Dollar Amount, It’s The Thought That Counts
Sixty thousand dollars may pale against the $5 million handed out by JPMorgan Chase for its Charity Giveaway, and to the $15.6 million that Pepsi Refresh is giving away. But, for a small niche player like Snack Alliance, its philanthropic program is attracting positive consumer feedback that extends beyond the contest to the grocery shelf.

Tricia Ryan, Director of Marketing for riceworks® says her company has pretty much abandoned traditional media vehicles for marketing and replaced these with crowdsourcing tactics and social media avenues like Facebook, YouTube and Twitter, which encourage users to virally promote an idea.

“We chose a charity-based program because it’s integral to our corporate marketing DNA, and we already support fundraising requests with product samples,” said Ms. Ryan. “Charities today are much more Internet-savvy, and I sense they saw participation in the program not much different than applying to a foundation for funding. With tight budgets, and under-funding for charities over the past year, the timing was right.”

Charities Embrace This New Marketing Philosophy
There’s another reason charities appear keen to embrace online charity contests like Show Us Your Goodness. It comes from the realization that a donor base can be solicited for support without the big ask for another dollar-request donation. The tough economy of the past year has been difficult for most charities, and asking for an online vote is an easy request.

Snack Alliance got traction and support not only from the charities that were nominated, but also from like-minded websites like BeFreeForMe.com, which shares a mutual love for gluten-free products. Riceworks® crisps are gluten-free, which is why the BeFreeForMe site promotes both the product and the contest to its followers.

For Ms. Ryan, the opportunity to dialogue with many of the nominated charities has been an enlightening experience for herself and her Company, which continues to support nonprofits as part of its marketing efforts. “Yes, we’re a marketer selling healthy snack products, but we’ve also come to realize the benefits that come from creating communication programs that help the communities we serve. It makes the day-to-day humdrum of work into something magical.”

Via EPR Network
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$30,000 Valentine Gift For Charities, Nonprofits and Fundraisers

In a big-hearted gesture before Valentine’s Day, a popular snack maker announced today it would double its original funding amount and pump an additional $30,000 into its online contest to give more charities the opportunity to share a total of $60,000 in prize money for their good works.

Snack Alliance Inc., (SAI) the maker of riceworks® Gourmet Brown Rice Crisps, agreed to add an extra $30,000 in prize funding for “Show Us Your Goodness,” a social campaign that invites consumers to nominate and vote online for the charitable program they believe has gone the extra mile to “serve the greater good.”

“We’re delighted to double the prize money because of the overwhelming positive response to the program,” says Tricia Ryan, Director of Marketing for riceworks®. “The extra funding will allow us to have a Sponsor’s Choice Award and distribute checks of $1,000. to an additional 30 charitable organizations, split equally between Canada and the United States.”

“The hard part, of course, is for the judges and program sponsor to decide on exactly which of the hundreds of nominated charities to award the prizes.”

Nominate A Charity That Inspires
In less than eight weeks, more than 1300 nominations for inspiring charitable projects have been received. Submissions are due by February 28, 2010, at which time a panel of judges will select thirty-three (33) finalists to be considered for $60,000 in support funds during the final round of voting. The top three finalists will win $20,000, and $5,000 each, while the remaining 30 winning nominations will share $1,000. each as part of a Sponsor’s Choice Award.

One charity that has been nominated and highlighted on the “Show Us Your Goodness” website is the Rett Syndrome Research Trust, a Connecticut-based nonprofit organization whose goal is to help those suffering f r o m Rett Syndrome, the most physically disabling of autism disorders.

“This program gives lesser-known charities like ours a great way to gain media attention for our cause,” says Syndi Knowlton, a volunteer mother with a young daughter who has Rett Syndrome.

Syndi, who nominated her organization, describes Rett Syndrome, which primarily affects young girls: “It’s combination of symptoms that include autism, cerebral palsy, Parkinson’s, epilepsy, and anxiety disorders…all in one little girl. I thank riceworks® for giving us the opportunity to spread the word and tell our story and help make a difference.”

Spread the Love: More Funding, More Charities Helped For Ms. Ryan, the unexpected flood of submissions compelled her to seek more ways to distribute the charity funding.

“The very generous management team at Snack Alliance supports the program and instantaneously approved my request to release more funds to this worthwhile cause. We see this program making a difference in the lives of humans and the environment. This includes helping the many animal shelter causes that have been nominated because those who run these programs need help too.”

Contest details are available at www.showusyourgoodness.com.

Via EPR Network
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Popular Online Charity Contest Wins More Nomination Time for Nonprofits

Response to a popular online contest has been so enthusiastic that the company behind the promotion has decided to extend the nomination period by two weeks to give more charities and nonprofits the opportunity to be nominated and win a chance to share $30,000 in prize money.

Popular Online Charity Contest Wins More Nomination Time for Nonprofits

Snack Alliance Inc., the maker of riceworks® Gourmet Brown Rice Crisps, announced today to extend the nomination period until February 28, 2010 for “Show Us Your Goodness,” a social campaign that invites consumers to nominate and vote online for the charitable program they believe has gone the extra mile to “serve the greater good.”

“Overwhelming response and traction in the social media at a rate of one nomination per hour made us decide to lengthen the nomination period to highlight more charity organizations,” says Tricia Ryan, Director of Marketing for riceworks®. “The challenges in Haiti, for example, brought requests for donations and we’re trying to adjust the program by responding to real life situations.”

Nominate and Vote For A Charity That Inspires
In just over seven weeks, more than 700 nominations for inspiring charitable projects have been received. Submissions are now due by February 28, 2010, at which time a panel of judges will select three finalists to be considered for $30,000 in support funds during the final round of voting.

One charity that has been nominated and highlighted on the “Show Us Your Goodness” website is AboutFace, a Toronto-based nonprofit organization that helps people with facial disfigurements.

“This online program gives lesser-known charities like ours a great way to gain media attention for our services,” says Elysabeth Fischer, Manager Corporate Partnerships for AboutFace. “With more than 10,000 Canadian children born with facial disfigurements each year, we must thank riceworks® for giving us the opportunity to spread the word, tell our story and help us make a difference for those children and their families who need our support.”

Via EPR Network
More Non Profit press releases